Our submissions

Fresh and Balance are core members of the Smokefree Action Coalition (SFAC) and the Alcohol Health Alliance (AHA) – two coalitions of leading medical organisations and health charities calling for action nationally.

We respond regularly to key national consultations calling for effective action at national level to address alcohol harm and reduce smoking rates.

Creating a smokefree generation and tackling youth vaping consultation – Fresh response, December 2023

Fresh supports:

  1. Raising the age of sale for all tobacco products by one year every year from 2027 onwards
  2. Tackling the rise in youth vaping by:
    (i) Restricting the appeal of brand imagery on vapes and vaping products to children
    (ii) Including non-nicotine vaping products in the regulations
    (iii) Keeping vapes behind the counter in shops and limiting instore displays
    (iv) Making vapes subject to excise tax to increase the price of the cheapest products while ensuring they remain less expensive than cigarettes
    (v) Strengthening enforcement powers

Fresh does not support banning flavours because of their importance in helping people to quit using tobacco.

On single use vapes, Fresh has concerns about the unintended consequences of prohibition and has outlined these to DEFRA.

Read our full submission to DHSC