In line with *General Data Protection Regulation (GDPR) we have a duty to protect personal information we collect about you and this privacy statement explains how we do this in relation to the Fresh & Balance website.
About Fresh and Balance
This website is a corporate site for Fresh and Balance to offer information to stakeholders.
Fresh and Balance has over 30 years combined experience in working to address the impact of tobacco and alcohol on ill health, harm to communities and fuelling health inequalities.
In line with *General Data Protection Regulation (GDPR) we have a duty to protect personal information we collect about you and this privacy statement explains how we do this.
For any queries about Fresh and Balance or this privacy statement, please contact us at:
Fresh and Balance
What information do we collect?
We do not store any personal data on our website apart from what is on pages.
This website may collect the following personal information about you:
Photographs/media/PR – Personal information, such as a person’s photograph, home town or their name and age, are used on our website and in our campaigns and PR activity but only after explicit consent is obtained from the persons involved. Consent is requested through a consent form issued by us or our approved media agencies **.
How we use your information
Online identifiers: We use information provided through cookies to understand how you are using the site to enable us to ensure it is designed and functioning in the best way possible, as aforementioned in section 2.
Personal stories: From time to time, and only when relevant and with consent, we share personal information of people who contact us with our approved **media agencies to help us develop and deliver campaigns and media services on our behalf. An example would be a person who contacts us wanting to share their personal story about smoking to encourage people to quit. We have a separate process around this to gather consent. We only ever use information offered to us with full permission and we will always request explicit consent from an individual to use this personal data and before sharing it with our media agencies, by issuing a consent form. The information will only be used for the purposes agreed to by the individual. Please email us at the number above if you would like to discuss anything about images.
Links to other sites
Our website may contain hyperlinks to other third party websites. To the best of our ability this information is up to date and accurate.
This privacy statement covers this website only so if you link to other websites, you should read the website’s own privacy statement.
This website is not used for direct marketing or direct communications.
How do we keep your personal information safe?
We do not store any personal data on our website apart from what is on external webpages.
We look after any personal information carefully and undertake several robust security measures:
We prevent unauthorised access to, or use or disclosure of it, by restricting who has access to it.
Our staff receive regular data protection training.
We have a set of detailed data protection procedures which staff are required to follow when handling personal data.
We only store personal information so long as it is required for the purpose(s) we collected it for and we regularly review what information we store and appropriately dispose of that which is no longer necessary.
We regularly update our computers and electronic systems with appropriate fire-wall protection and anti-virus software.
We cannot absolutely guarantee the security of the internet or external networks of a user’s own device.
We want our website users to remain in control of their personal information and to ensure this is accurate and up to date.
- You can inform us if any information we have for you is incorrect or incomplete and you also have the right to request a copy of your information at any time.
- You also have the right for any information we hold to be deleted.
- You can request any of the above by contacting us at
For further details about data protection or privacy rights, you can view the following websites or contact the UK Information Commissioner’s Office, which oversees data protection compliance in the UK:
Updates to this statement
We regularly review this privacy statement. When we do, we will post a notification on the main page of our website and revise the date shown. We encourage users to check this page regularly to stay informed of any changes and how we are helping to protect the personal information we collect.
This policy was last updated in June 2023
*From 25 May 2018, GDPR replaced the former EU data protection law. For further details please see https://www.eugdpr.org/
** Gardiner Richardson and Story UK are approved and contracted media agencies to Fresh and Balance. These organisations provide media and campaigns services on our behalf and in doing so, we will from time to time share personal data with them in order for us to carry out our business and provide services. However, we will only do so with your consent.
** Story and Gardiner Richardson are approved and contracted media agencies to Fresh and Balance. These organisations provide media and campaigns services on our behalf and in doing so, we will from time to time share personal data with them in order for us to carry out our business and provide services. However, we will only do so with your consent.
10 Summerhill Terrace,
Newcastle upon Tyne
Newcastle upon Tyne