Calling for effective action
Some of the most profound improvements in public health have come from action at national level… from seatbelts to the smokefree law in 2007.
Tobacco and alcohol are issues affecting every community and regions like the North East are hit the hardest. There is high public awareness of the problems they cause and strong support for change.
Advocacy is a core part of our work and we amplify the voices of people in our region about the harm and the need for action.
Fresh and Balance are core members of the Smokefree Action Coalition (SFAC) and the Alcohol Health Alliance (AHA) – two coalitions of leading medical organisations and health charities calling for action nationally.
Former smoker and cancer survivor Sue Mountain is campaigning with Fresh for more action nationally on smoking and spoke out at the launch of the independent Khan Review: making smoking obsolete in 2022. The report sets out recommendations on how the Government’s ambition to reduce the national smoking rate to less than 5% by 2030 can be achieved. To date we are still waiting for action.
Alcohol causes cancer. But only one in three people in the North East are even aware. We need more information so people can make informed choices. We need alcohol taken more seriously with an urgent need for an independent review of alcohol harms and the evidence base for action to address these with a focus on prevention.
We are core members of the Alcohol Health Alliance UK (AHA) – promoting policies for reducing the harm caused by alcohol as set out in Health First: An evidence-based alcohol strategy for the UK.
Alcohol - take action
We campaign for an end to alcohol harm, to protect people’s health and to reduce crime; but we cannot do this without your support. Take part in Alcohol Health Alliance campaigns to raise awareness, tackle alcohol harm and achieve real change for those who need it.
A Smokefree Future
We believe it is unacceptable that at least one in every two long term smokers will die from smoking and for each person who dies, there are 30 people suffering from a smoking related illness. It is wrong that tobacco related harm is costing our region at least £1 billion each year due to the impact on health care, social care, fires and our businesses.
Our public agree with us. They don’t want this to continue happening. 78% of North East adults support making smoking history.
It’s vital that we let the Government know how much support there is for an ambitious Tobacco Control Plan to deliver a Smokefree 2030.
The North East has a declaration for a Smokefree Future which was launched at a Leadership for a Smokefree Future conference on 27th September 2023.
Former smoker Claire was diagnosed with lung cancer aged 49 - she outlines her hope for a smokefree future.
Fresh's 'Every Breath' campaign has raised awareness that smoking causes chronic obstructive pulmonary disease (COPD) and has been supported by the British Lung Foundation (now Asthma + Lung UK).Read more
Smoking Survivors is our new 2023 campaign highlighting the shocking, raw and life-changing experiences from former smokers in the North East. Smoking is the single biggest cause of cancer and death in the UK and causes 16 different types of cancer. Cathy and Sue are two real life “survivors” who were diagnosed with cancer from […]Read more
Alcohol What’s the Harm
What’s the Harm?” is a campaign platform aimed at parents and families focusing on the risks of alcohol during childhood. It aims to create a discussion around alcohol and help delay the age children start to drink.
Not the Answer
Alcohol - Not the Answer” was first launched in November 2020 as a response to concerns about rising levels of alcohol consumption during Covid.