But we are seeing some encouraging signs.
We see in independent surveys of our campaigns that more awareness about alcohol is prompting more concern, more conversations about the role of alcohol in society, more support for policies and more actions taken to cut down.
We see more parents believing it is important to talk to their children about alcohol and that role modelling around alcohol is an important part of parenting.
We now also know that despite huge amounts of alcohol advertising, nearly half of drinkers are taking steps to try to cut down…however small these steps may be.
While North East drinkers may not recognise issues with their own drinking, people do recognise that society has a problem with 8/10 people linking alcohol to anti-social behaviour.
We have also carried out research with the region’s emergency services such as North East Ambulance for whom 93% of staff say dealing with intoxicated patients wastes valuable capacity and places avoidable demand on time and resources. Read
Local Alcohol Profiles for England
Local Alcohol Profiles for England contain key local data for professionals on alcohol indicators including mortality, years of life lost and alcohol hospital admissions.