Media, communications and education
People have a right to know about the health risks of alcohol…
Alcohol is a group one carcinogen which causes at least seven types of cancer – including bowel and breast cancer. However only around one in ten people nationally and one in three people in the North East are aware that alcohol causes cancer.
Many people who drink above the low risk guidelines – putting themselves at higher risk – consider themselves to be “light” or “moderate” drinkers.
With alcohol there is a sizable and worrying information gap. We have no national campaigns, little information on alcohol products, and the information that is produced is largely left to the alcohol industry.
Similar to tobacco control, awareness and education are vital parts of public health. If we are to help people to drink less, they have the right to be informed.
Balance has extensive experience in delivering messages to millions, having run a variety of award winning campaigns since our launch in 2009.
Evaluation of our campaigns has shown North East residents have higher awareness of the links between alcohol and cancer than nationally – but this is still far too low.
Despite half of North East adults drinking above the guidelines, almost half of the people who saw the recent Balance ‘Alcohol causes cancer’ campaign took steps to try to reduce their drinking.
Alcohol causes cancer
Alcohol Causes Cancer” is part of a long term strategy to raise awareness of the risks from alcohol as a product and a substance, to make people think about their drinking patterns and take steps to cut down.Read more
Alcohol What’s the Harm
What’s the Harm?” is a campaign platform aimed at parents and families focusing on the risks of alcohol during childhood. It aims to create a discussion around alcohol and help delay the age children start to drink.Read more