Smoking Survivors is our new 2023 campaign highlighting the shocking, raw and life-changing experiences from former smokers in the North East.
Smoking is the single biggest cause of cancer and death in the UK and causes 16 different types of cancer. Cathy and Sue are two real life “survivors” who were diagnosed with cancer from smoking while still in their 40s.
They are sharing their emotional, at times graphic but also hopeful and inspirational stories to encourage the region’s 314,000 smokers to quit.
Our call to action is to encourage people to “put smoking behind you” and to “make a fresh quit”, and to visit the regional quitting hub for tips and local support at FreshQuit.co.uk.
Smoking Survivors” is NHS branded and first ran in June for four weeks across the North East with advertising:
- On television across ITV, ITVX (TV catch up)
- Radio (Capital, Smooth, Metro. TFM, Greatest Hits) and Facebook with supporting PR and social media
- Outdoor media on sites across the region (see below)
- Facebook and Instagram
We ran subsequent phases in September 2023 and another in November, with another phase planned for New Year 2023/24